BroadwayCon Industry Day curated-by-situation

Featuring insights and in-depth discussions from the leading minds on Broadway and beyond.

FRIDAY, JANUARY 24, 2020
9:00 AM – 1:00 PM
NEW YORK HILTON MIDTOWN

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BroadwayCon Industry Day is recommended for existing or aspiring members of the Broadway industry looking to hear from experts and connect with other professionals.

Unique Insights from Industry Leaders and Beyond

BroadwayCon has partnered with Situation, a digital-first marketing agency with deep Broadway roots, to bring together a diverse group of speakers, all united in their passion for creating unforgettable experiences for Broadway’s fans.

The event will feature A-list speakers and experts discussing what the theatre industry can do to elevate, innovate, and improve the Broadway fan’s experience.

Who is this for? Anyone and everyone invested in the future of Broadway and its biggest fans. Whether you are in the industry, aspire to be the industry or simply enjoy following the industry of Broadway, we invite you to join us for this special day.

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Topics include:

Culture Clash
We’re thrilled to welcome Dr. Kirsty Sedgman, an award-winning scholar specializing in audience research and cultural value, from across the pond to share her insights on audiences, culture, and digital. Sharing insights from her research, Dr. Sedgman will explore the current clash between cultural institutions and digital technology and its impact on audiences today.

The Evolving Role of Critics in Theatre
Matt Polk, veteran publicist and founder of Polk & Co., will engage two top theatre critics, Jesse Green of The New York Times and Helen Shaw of New York Magazine & Vulture, in a conversation that will take us inside the world of the critic today. As audiences seek entertainment from an almost infinite number of mediums and as “curation” becomes ubiquitous, this conversation will explore the role critics play today and their evolving connection with fans.

New Stories = New Audiences
Just a glimpse at Tony-Award winning, veteran producer, Kevin McCollum’s list of Broadway credits, proves that he knows a thing or two about new musicals – whether its Rent or Avenue Q or In the Heights or his most recent project, SIX. One of the most compelling opportunities within new musicals is their opportunity to bring in new audiences. Interviewed by Situation’s Maureen Murray, this conversation will focus on McCollum’s perspective to nurture stories that build new audiences for theater as a whole.

Advertising’s Role in Audience Development
The gateway to buying a Broadway ticket is often through the advertising messaging the consumer is seeing. With a panel of seasoned advertising professionals from the Broadway community, we will speak to how advertising – tasked with telling stories that capture audiences before they even make it into the theater – can play a role in developing new audiences and new talent for the industry.

Creativity, Environment & the Fan
What’s the relationship between creativity, environment, and the fan? That’s the question Lauren Fitzgerald, VP of Marketing & Communications from New 42, will consider consulting perspectives of veteran stage manager Peter Lawrence, creatives, and producers. When fans are clamoring for behind-the-scenes content, how can an environment be facilitated that ensures process is nurtured, talent is respected, and creative risk is safe?

The Future of Storytelling
What is the future of storytelling? Technology, changing media landscapes, shifting consumer interests – there are infinite variables at play. Producer Brian Moreland will moderate a conversation between Charles Melcher (CEO and Founder of The Future of Storytelling), D. S. Moynihan (VP, Creative Projects, Shubert Organization) and Sarah Haberman (Executive Director, The Moth) about the immense opportunity present in the storytelling business today.

What better way to start off 2020? Buy your tickets today before they run out!

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BroadwayCon Industry Day is brought to you by The Shubert Organization, Audience Rewards, and New 42 Studios

BroadwayCon Industry Day has partnered with GalaPro, the revolutionary app for accessibility, which will be available to all event attendees. The mobile app is compatible with all smartphones, tablets, and allows anyone to enjoy the program with closed captioning.

Headline Sponsor

shubert

Hosted By

Audience Rewards

Presenting Sponsors



Broadway.com New 42nd Street Studios

Speaker & Sponsor Lounge provided by

Hulu


Corporate Friends



Lucky Seat NYCgo Ritter Sport The Pekoe Group

Media Partners



broadway-briefing Broadway Podcast Network New York Magazine Showscore Theatre Development Fund Times Square Alliance Times Square Alliance

2020 Industry Day Presenters Include:

Damian Bazadona

Damian Bazadona

Founder & President, Situation

Sandy Block

Sandy Block

Communications Strategist, Roundabout Theatre Company

Kara Carothers

Kara Carothers

VP Planning + Operations, RPM

Katie Dalton

Katie Dalton

Senior Vice President, Audience Rewards

Lauren Fitzgerald

Lauren Fitzgerald

VP of Marketing & Communications, New 42

Jenny Gersten

Jenny Gersten

Line Producer, Beetlejuice the Musical

Jesse Green

Jesse Green

Co-Chief Theater Critic, The New York Times

Sarah Haberman

Sarah Haberman

Executive Director, The Moth

Peter Lawrence

Peter Lawrence

Production Stage Manager

Maria Martinez

Maria Martinez

Vice President of Finance and Operations, Situation

Kevin McCollum

Kevin McCollum

President & Founder, Alchemation

Charles Melcher

Charles Melcher

CEO and Founder, Melcher Media / The Future of StoryTelling

Brian Moreland

Brian Moreland

Producer

D. S. Moynihan

D. S. Moynihan

Vice President – Creative Projects, The Shubert Organization

Maureen Murray

Maureen Murray

Business Development Coordinator, Situation

Jamaal Parham

Jamaal Parham

Content Director, AKA NYC

Matt Polk

Matt Polk

Founder & President, Polk & Co.

Erik Piepenburg

Erik Piepenburg

Features Editor, Serino Coyne

Kirsty Sedgman

Kirsty Sedgman

Postdoctoral Research Associate, University of Newcastle

Helen Shaw

Helen Shaw

Critic, New York Magazine & Vulture

Aaliytha Stevens

Aaliytha Stevens

COO, Spotco

Kyle Wright

Kyle Wright

Digital Projects Director, Shubert Ticketing

Please read our Terms and Conditions carefully before using BroadwayCon.com. BroadwayCon.com is free to use, and by using BroadwayCon.com, you the user are agreeing to comply with and be bound by the following terms of use. After reviewing this, if you do not agree to our terms and conditions, then please do not use BroadwayCon.com.

Agreement

You agree to the terms and conditions outlined in this Terms and Conditions Agreement (hereinafter “Agreement”) with respect to BroadwayCon.com (hereinafter “the website”). This Agreement constitutes the entire and only agreement between us and you, and supersedes all prior or contemporaneous agreements, representations, warranties and understandings with respect to the website, its content, services provided by or listed on the website, and the subject matter of this Agreement. This Agreement may be amended by us at any time without specific notice to you. The latest Agreement will be posted on the Site, and you should review this Agreement prior to using the Site.

Intellectual

The content, organization, graphics, design, and other matters related to the website are protected under applicable copyrights and other proprietary laws, including but not limited to intellectual property laws. The copying, reproduction, use, modification or publication by you of any such matters or any part of the website without our express prior written permission is strictly prohibited.

Deletion/Modification

We reserve the right in our sole discretion, without any notice to you, to delete or modify any documents, information, or other content appearing on the website, including this Agreement.

Indemnification

You agree to indemnify, defend, and hold us, our officers, our employees, our volunteers, and our partners harmless from any and all liability, loss, damages, and expenses, including reasonable attorneys’ fees, related to your violation of this Agreement or use of the website.

Disclaimer

The content and services from the website are provided “as is” and “as available,” and all warranties, express or implied are disclaimed, including but not limited to the disclaimer of any implied warranties of title, non-infringement, quality, and fitness for a particular purpose with respect to the website and any site with which it is linked. The content and services may contain errors, problems, or other limitations. We have no liability whatsoever for you use of any content or services, particularly, but not limited to, any consequential, incidental, or indirect damages, including damages for loss of business, loss of profits, or other loss of money, whether based on breach of contract, breach of warranty, negligence, product liability, or otherwise, even when advised of the possibility of such damages. This website and its content would not be provided without such limitations. No advice or information, whether oral or written, obtained by you from us through the website shall create any representation or warranty not expressly stated in this Agreement. All materials on the website are provided for general information purposes and do not constitute professional advice. It is your responsibility to evaluate the accuracy and completeness of all information available on the website and any site to which it is linked.

Limits

All responsibility or liability for any damages caused by viruses contained within the electronic file containing the form or document is disclaimed. We are not liable for any incidental, special or consequential damages of any kind that may result from use of or inability to use the site.

Third-Party Websites

All rules, terms and conditions, other policies (including privacy policies), and operating procedures of third-party websites will apply while using such websites. We are not responsible for the content or opinions express in such websites, and such websites are not monitored for accuracy or completeness by us. The inclusion of any linked website does not imply approval or endorsement by us. If you decide to leave the website and access a third-party site, then you do so at your own risk.

Submissions

All suggestions, ideas, notes, and other information you may send to us (collectively, "Submissions") shall be deemed our sole property and shall not be subject to any obligation of confidence on our part. We shall be deemed to own all rights of every kind and nature regarding the Submissions and shall be entitled to unrestricted use of the Submissions for any purpose, without compensation to the provider of the Submissions.

Changes to our Terms and Conditions

If we decide to change our Terms and Conditions, then we will post those changes on this page, and update the policy modification date below.

This policy was last modified on November 16, 2013.

Please read our Privacy Policy carefully before using BroadwayCon.com. BroadwayCon.com is free to use, and by using BroadwayCon.com, you the user are agreeing to comply with and be bound by this policy. After reviewing this policy, if you do not agree to it, then please do not use BroadwayCon.com.

Collection of Information

We collect information from you when you register on our site, place an order, or subscribe to our email updates. When registering or placing an order on our site, you may be asked to enter your name, e-mail address, mailing address, telephone phone number, or credit card information. However, you are free to visit our site anonymously.

Use of Information

Any of the information we collect from you may be used in one of the following ways:

To process your orders:

To send email updates;

To market and advertise our products;

To improve our website based on the information and feedback we receive from you; and

To improve customer service by responding more effectively to your requests.

The email address you provide may be used to send you information pertaining to any orders you place, as well as email updates.

In case you would like to unsubscribe from receiving future emails from us, we have include unsubscribe instructions at the bottom of each email.

Protection of Information

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information.

We offer the use of a secure server. All supplied sensitive information is transmitted via Secure Socket Layer (SSL) technology, and then encrypted into our payment gateway provider’s database. It may only be accessed by individuals with special access rights to these systems, all of whom are required to keep this information confidential.

After a transaction, your private information, including your credit card number, will not be stored on our servers.

Disclosure of Information

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. However, we may disclose this information to trusted third parties who assist us in operating our website, conducting our business, or servicing you, as long as these parties agree to keep your information confidential. We may also release your information when we believe such release is appropriate to comply with the law, to enforce our site policies, or to protect our or others’ rights, property, or safety. Non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Cookies

We use cookies to understand and to save your preferences for future visits, to keep track of advertisements, and to compile aggregate data about site traffic and site interaction, so that we can offer better site experiences in the future.

Third Party Links

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third party sites have separate and independent privacy policies. We have no responsibility or liability for the content and activities of these linked sites. However, we seek to protect the integrity of our site, and we welcome any feedback about these sites at help@BroadwayCon.com.

California Online Privacy Protection Act Compliance

Childrens Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act). Our website, products, and services are all directed to people who are at least thirteen years old or older.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Changes to our Privacy Policy

If we decide to change our Privacy Policy, then we will post those changes on this page, and update the policy modification date below.

This policy was last modified on November 16, 2013.

Code of Conduct

Code of Conduct

You may also be interested in:Accessibility and InclusionFAQParental Permission Form

Mischief Management is dedicated to creating a fun, safe, accepting, and welcoming space where fans can celebrate what they love. The safety and security of all attendees is of the utmost importance to us. Please read the below policies carefully before attending the event.

Terms of Service

All event participants, including, but not limited to, ticketed attendees, special guests, presenters, vendors, press, and staff, are required to adhere to this Code of Conduct. The event badge is required for admittance to any event function. Mischief Management reserves the right to take appropriate action, including revoking, without refund, this ticket for noncompliance with these terms; for disorderly conduct including, but not limited to, any behavior that is illegal, unsafe, disruptive, discriminatory, or causes excessive discomfort to another person; or for sale or attempted sale of a ticket above face-value price of the ticket.

Further, Mischief Management reserves the right to permanently exclude any person who does not comply with the Code of Conduct from future events.

Event participants are required to adhere to the instructions of all Mischief Management employees and agents, all security employees and agents, the staff of the venue, and any and all law enforcement personnel.

Event participants agree to observe and comply with any and all policies, rules, and regulations of the venue, all laws, statutes, ordinances, rules, and regulations of the Government of the United States, the state, county, and the city in which the event is taking place.

Anti-Harrassment Policy

At the event, the safety of everyone at the event is our first priority. We have a zero tolerance policy for harassment of any kind, including but not limited to: verbal or written comments or displayed images that harmfully reinforce structures of oppression (related to gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, religion, geographic origin, or class); deliberate intimidation; stalking; body policing (including gender policing in all bathrooms); unwelcome photography or recording; sustained disruption of talks or other events; inappropriate physical contact; and unwelcome sexual attention. Participants asked to stop any harassing behavior are expected to comply immediately.

This is a private event, and as such, we reserve the right to remove any person from the event at any time. If a person engages in harassing behavior, Staff will take prompt action in any form they deem appropriate, up to and including expulsion from the event with no refund and contacting the appropriate authorities. Our policy applies to everyone at the event, including (but not limited to) attendees, exhibitors, speakers, special guests, professionals, press, staff, volunteers, and event security.

If someone’s behavior makes you uncomfortable, or if you witness harassment happening to someone else, you should immediately contact Staff. Staff will be designated by staff badges and red staff lanyards. You may also come to the customer service desk near Will Call to report an incident.

We ask that you abide by common sense rules to guide your behavior: If someone does not want to interact with you, don’t interact with them. If you do not have permission to touch someone, don’t touch them. We rely on your good judgement and respect for others and their property to create a fun and memorable event, and would hate for you to miss it, so please take a moment to familiarize yourself with these rules so that doesn’t happen!

IF YOU NEED IMMEDIATE HELP
If you feel like your safety or the safety of another person is at risk, then please don’t hesitate to notify a staff member or security officer. You can also call the security hotline for immediate assistance at (646) 481-4438.

Weapons Policy

In order to maintain a safe space for all event participants, Mischief Management has a zero tolerance policy for real weaponry. Real weapons of any kind are expressly forbidden on the premises of any Mischief Management event. (“Real weapons” are defined here as any object designed or used for inflicting harm on any person). This includes all firearms, martial arts paraphernalia, any knives larger than a pocket knife, and airsoft guns. This also applies to attendees who may have a permit or license to carry said weapon, including off-duty law enforcement officers.

Any person found to be carrying a weapon of any kind may be required to turn over the weapon to the security staff and/or to have their ticket for the event revoked and to be removed from the event space.

Cosplay Policy

By attending the event, you agree that Mischief Management and venue staff members, who will be clearly designated by visible credentials, may, at any time, inspect any costume, costume weapon, or other items you bring to the event, and may take appropriate action, up to and including removing any person from the event space for violation of this policy.

Elements of costuming used to simulate the race of a character, including but not limited to makeup and bodysuits, are considered a violation of the Code of Conduct. You will be asked to remove the pieces of costuming or the costume as a whole.

Always ask before taking photos of or with another attendee, including those in cosplay, and respect your fellow attendees’ right to say no. Unwelcome photography or videography is considered harassing behavior. If a person engages in harassing behavior, Staff will take prompt action in any form they deem appropriate, up to and including expulsion from the event with no refund and contacting the appropriate authorities.

Please familiarize yourself with our Anti-Harassment Policy. We ask that you abide by common sense rules to guide your behavior. If someone does not want to interact with you, don’t interact with them. This also applies to attendees in cosplay. Always ask before taking photos of or with another attendee, and respect your fellow attendees’ right to say no. If a person engages in harassing behavior, BroadwayCon Staff will take prompt action in any form they deem appropriate, including expulsion from BroadwayCon with no refund and contacting the appropriate authorities.

We understand that our attendees may be cosplaying as characters who carry weaponry. All attendees agree to abide by our Weapons Policy as well as any policies enacted by the venue. Prop and/or costume weapons are permitted as part of a relevant costume. However, all prop weapons must be:

A. CONSPICUOUSLY FAKE
If your costume weapon looks realistic, federal law requires that it be either translucent enough that the inner mechanics are visible, or at least half-covered with solid white or bright red, orange, yellow, green, blue, purple, or pink.

B. CLEARLY SAFEGUARDED
Different styles of props will have different needs. Below, please find a non-exhaustive list of ways in which to safeguard your prop weapon.

  1. Bows and slingshots must be either strung with a material that cannot hold tension or completely unstrung.
  2. They may not have the capacity to fire a projectile.
  3. Arrows may not be tipped and they must be tied together and secured to the quiver.
  4. Any kind of knife, sword, or other prop weapon with a cutting edge may not be sharpened or have the ability to cut.
  5. Any projectile weapon must be incapable of firing.

C. TAGGED BY MISCHIEF MANAGEMENT STAFF
Upon arrival, attendees who are wearing costumes that include prop weapons must have their weapons logged and tagged at the Customer Service Desk.

After you check into the event and receive your badge, please proceed to the Customer Service Desk. One of our staff members will examine your prop weapon, catalog it, and tag it with a neon cable tie. A staff member will be available to examine prop weapons at all times during registration hours.

Liability

You assume any and all risks occurring before, during, or after the event. You release Mischief Management and the venue and their agents, licensees, assignees, and their respective affiliates and representatives from any related claims.

PROHIBITIONS
Illegal drugs, weapons, and items that can be mistaken for weapons are expressly prohibited, even if they are part of a costume. Alcohol is permitted only if purchased at the event in accordance with local city, state, and federal laws.

ACCESS
All event functions have limited capacities as determined by the venue. Although your badge is required for admittance to all functions, it does not guarantee you access to any function if it has reached its capacity as determined by the local fire marshal. All autograph and photograph sessions are of a limited nature, and your badge does not guarantee access to them.


Privacy Policy

Please read our Privacy Policy carefully before using BroadwayCon.com. BroadwayCon.com is free to use, and by using BroadwayCon.com, you the user are agreeing to comply with and be bound by this policy. After reviewing this policy, if you do not agree to it, then please do not use BroadwayCon.com.

Collection of Information

We collect information from you when you register on our site, place an order, or subscribe to our email updates. When registering or placing an order on our site, you may be asked to enter your name, e-mail address, mailing address, telephone phone number, or credit card information. However, you are free to visit our site anonymously.

Use of Information

Any of the information we collect from you may be used in one of the following ways:

To process your orders:
To send email updates;
To improve our website based on the information and feedback we receive from you; and
To improve customer service by responding more effectively to your requests.

Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.

The email address you provide may be used to send you information pertaining to any orders you place, as well as email updates.

In case you would like to unsubscribe from receiving future emails from us, we have include unsubscribe instructions at the bottom of each email.

Protection of Information

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information.

We offer the use of a secure server. All supplied sensitive information is transmitted via Secure Socket Layer (SSL) technology, and then encrypted into our payment gateway provider’s database. It may only be accessed by individuals with special access rights to these systems, all of whom are required to keep this information confidential.

After a transaction, your private information, including your credit card number, will not be stored on our servers.

Disclosure of Information

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. However, we may disclose this information to trusted third parties who assist us in operating our website, conducting our business, or servicing you, as long as these parties agree to keep your information confidential. We may also release your information when we believe such release is appropriate to comply with the law, to enforce our site policies, or to protect our or others’ rights, property, or safety. Non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Cookies

We use cookies to understand and to save your preferences for future visits, to keep track of advertisements, and to compile aggregate data about site traffic and site interaction, so that we can offer better site experiences in the future.

Third Party Links

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third party sites have separate and independent privacy policies. We have no responsibility or liability for the content and activities of these linked sites. However, we seek to protect the integrity of our site, and we welcome any feedback about these sites at help@BroadwayCon.com.

Childrens Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act). Our website, products, and services are all directed to people who are at least thirteen years old or older.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Changes to our Privacy Policy

If we decide to change our Privacy Policy, then we will post those changes on this page, and update the policy modification date below.

This policy was last modified on November 16, 2013.


Terms of Service

Please read our Terms of Service carefully before using BroadwayCon.com. BroadwayCon.com is free to use, and by using BroadwayCon.com, you the user are agreeing to comply with and be bound by the following terms of use. After reviewing this, if you do not agree to these terms and conditions, then please do not use BroadwayCon.com.

Agreement

You agree to the terms and conditions outlined in this Terms and Conditions Agreement (hereinafter “Agreement”) with respect to BroadwayCon.com (hereinafter “the website”). This Agreement constitutes the entire and only agreement between us and you, and supersedes all prior or contemporaneous agreements, representations, warranties and understandings with respect to the website, its content, services provided by or listed on the website, and the subject matter of this Agreement. This Agreement may be amended by us at any time without specific notice to you. The latest Agreement will be posted on the Site, and you should review this Agreement prior to using the Site.

Intellectual

The content, organization, graphics, design, and other matters related to the website are protected under applicable copyrights and other proprietary laws, including but not limited to intellectual property laws. The copying, reproduction, use, modification or publication by you of any such matters or any part of the website without our express prior written permission is strictly prohibited.

Deletion/Modification

We reserve the right in our sole discretion, without any notice to you, to delete or modify any documents, information, or other content appearing on the website, including this Agreement.

Indemnification

You agree to indemnify, defend, and hold us, our officers, our employees, our volunteers, and our partners harmless from any and all liability, loss, damages, and expenses, including reasonable attorneys’ fees, related to your violation of this Agreement or use of the website.

Disclaimer

The content and services from the website are provided “as is” and “as available,” and all warranties, express or implied are disclaimed, including but not limited to the disclaimer of any implied warranties of title, non-infringement, quality, and fitness for a particular purpose with respect to the website and any site with which it is linked. The content and services may contain errors, problems, or other limitations. We have no liability whatsoever for you use of any content or services, particularly, but not limited to, any consequential, incidental, or indirect damages, including damages for loss of business, loss of profits, or other loss of money, whether based on breach of contract, breach of warranty, negligence, product liability, or otherwise, even when advised of the possibility of such damages. This website and its content would not be provided without such limitations. No advice or information, whether oral or written, obtained by you from us through the website shall create any representation or warranty not expressly stated in this Agreement. All materials on the website are provided for general information purposes and do not constitute professional advice. It is your responsibility to evaluate the accuracy and completeness of all information available on the website and any site to which it is linked.

Limits

All responsibility or liability for any damages caused by viruses contained within the electronic file containing the form or document is disclaimed. We are not liable for any incidental, special or consequential damages of any kind that may result from use of or inability to use the site.

Third-Party Websites

All rules, terms and conditions, other policies (including privacy policies), and operating procedures of third-party websites will apply while using such websites. We are not responsible for the content or opinions express in such websites, and such websites are not monitored for accuracy or completeness by us. The inclusion of any linked website does not imply approval or endorsement by us. If you decide to leave the website and access a third-party site, then you do so at your own risk.

Submissions

All suggestions, ideas, notes, and other information you may send to us (collectively, “Submissions”) shall be deemed our sole property and shall not be subject to any obligation of confidence on our part. We shall be deemed to own all rights of every kind and nature regarding the Submissions and shall be entitled to unrestricted use of the Submissions for any purpose, without compensation to the provider of the Submissions.

Changes to our Terms and Conditions

If we decide to change our Terms and Conditions, then we will post those changes on this page, and update the policy modification date below.

This policy was last modified on November 16, 2013.